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Record: oai:ARNO:641733

AuteurJ. Engels
TitelCreating store experiences that motivate for activity : the effect of textual cues on motivation towards physical activity
BegeleiderA. Zerres
Jaar2017
Pagina's69
FaculteitFaculteit Economie en Bedrijfskunde
OpleidingFEB MSc Business Administration
SamenvattingThis research aimed to gain more insight into the influence of store environmental elements in an activewear retail environment on store relevant behaviour. An experiment was conducted through the us of an online survey (N = 449) researching the effects of textual cues and the possible moderating effect of shopping motives in regards to five outcome variables: (1) intrinsic motivation, (2) positive affect for physical activity, (3) intent to engage in physical activity, (4) purchase intention, and (5) willingness to spend. The results indicated that textual performance cues lead to higher levels of intrinsic motivation for physical activity compared to textual mastery cues. No differences were found regarding levels of positive affect, intent to engage in physical activity, purchase intention, and willingness to spend. Moreover, no moderating effects of shopping motives were found.
TaalEngels
Soort document scriptie master
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