Record: oai:ARNO:641717

AuteurJ. Dul
TitelInstitutional entrepreneurship and the role of intrinsic and extrinsic motivations : an analysis of environmental startups in the Netherlands
BegeleidersY. Song, G.T. Vinig
FaculteitFaculteit Economie en Bedrijfskunde
OpleidingFEB MSc Business Administration
SamenvattingThe current world population’s behavior is threatening the future of our planet and a change in the existing institutions is needed to ensure sustainable development. Institutional entrepreneurship can change these harming patterns of established and prevalent behavior, rules, and norms. Despite its importance, however, the most probable theoretical model of the process of institutional entrepreneurship has never been confirmed in reality. Moreover, there is a lack of research about the underlying motivational factors that influence institutional entrepreneurs. This research therefore aims to answer the following two questions: (1) How does the model of the process of institutional entrepreneurship reflect reality?, and (2) What is the role of intrinsic and extrinsic motivations in institutional entrepreneurship? In order to answer these questions, environmental startups are the perfect group of actors to analyze, because they represent a group of innovative and disruptive actors that can be motivated intrinsically (idealism) or extrinsically (profit). The research questions were answered through a qualitative approach that made use of content analysis. Data was collected through website analyses and high-quality interviews among founders of some of the best-known environmental startups in the Netherlands. The findings show that it is very plausible that the conceptual model of the process of institutional entrepreneurship reflects reality, as it was to a large extent visible among the environmental startups. Moreover, intrinsic and extrinsic motivations seem to play a significant role in institutional entrepreneurship and deserve further detailed exploration. This thesis provides a starting point for further research on the intersection of institutional entrepreneurship, types of motivations, and environmental entrepreneurship. Moreover, it encourages practitioners to take the different concepts of the process of institutional entrepreneurship into account when trying to implement divergent change.
Soort document scriptie master